Want to beat your competitors in the catering business? You may want to know these tips.
1. Resolving Customers’ Complaints on Top Priority
You know you are the winner when customers are all happy and satisfied with your services. But they are always a little bit extra satisfied when their complaints are heard, understood and resolved as quickly as possible. Since catering business requires a lot of work and time so many people could not focus on ‘time span’ of resolving complains which needs to be done in a quickest way. So, just follow this rule of solving complains in smallest time span and be the winner of catering market.
2. Make Something Unique About Your Products
When the market is all saturated with competitors, you have to be a little clever and play your tricks carefully to make your products unique from others. For instance, you can make your presentation a little fancy with routine foods which are ordered frequently. Or you can go for very high profile photography and videography of your cuisines which should be tempting enough to convince anyone to give a must try to your products. Moreover, using catering application to keep track of orders also counts.
3. Know Strengths and Weaknesses of Your Business
Everyone is well aware about their strengths and weaknesses so use your strengths to market yourself for beating all competitors. You know that something you are very good at, other are struggling for so just highlight that point in your marketing strategies to get yourself known to bigger audiences. And of course, hide your weak points unless you work on them to make those your strengths as well.
4. Offer Loyalty Cards or Memberships
It is one of the best marketing strategies to make yourself stand out in the crowd. You just need to announce some loyalty cards or memberships for your regular customers and offer them some exclusive discounts. You will see the results in a very short period of time when people will start taking those memberships and even refer you to their acquaintances as well. Loyalty programs are one of the magic tricks that always helps in beating the competition in a saturated market.
5. Use a Catering Application
This is going to ease your life and you can better focus on improving your business than just staying busy with day to day time-consuming tasks. It will help you to plan your things accordingly itself with reminding you of the scheduled things whenever they are due. You can set auto notifications on event software programs to be sent to you and to the customers whenever it is required and make the customers confirm if they need any last moment changes in their orders.
6. Keep Your Prices Optimal
Lastly, prices are the most sensitive part where you may lose some really potential customers. So, just make sure your prices are not highly rated as it will make very difficult to beat the competition. Keep them at optimal range and very near to the prices offered in market so you can convince customers to work with you. This will also help the customers who are working with you for the first time to take the risk and experience your exclusive services.
